A moment after this image - everything went black. Unus Annus, was gone.
What am I talking about? Well, therein lies a tale.
I discovered Unus Annus through my kids. They were there from the start – they have seen EVERYTHING. I would hear them laughing in the next room and the voices of both Ethan & Mark and from time to time I would join them to watch, enjoy, and to spend some time together making memories.
“So, what was Unus Annus?”
Well, Wikitubia (https://youtube.fandom.com/wiki/Unus_Annus) says this…
Yes, Ethan and Mark are…or were, Unus and Annus, however there is a third member who is only heard or glimpsed from time to time and that would be Amy. To paraphrase Mark, ‘Amy is a creative force unto herself and Unus Annus would not have been the force that it was if not for her presence.’ And what a creative force the channel was. Over 365 videos, at least one a day, this past year. I now take you to IMDB for three screen grabs – one from the beginning, one from the middle, and one from the end…
In the beginning…
I discovered Unus Annus through my kids. They were there from the start – they have seen EVERYTHING. I would hear them laughing in the next room and the voices of both Ethan & Mark and from time to time I would join them to watch, enjoy, and to spend some time together making memories.
“So, what was Unus Annus?”
Well, Wikitubia (https://youtube.fandom.com/wiki/Unus_Annus) says this…
Yes, Ethan and Mark are…or were, Unus and Annus, however there is a third member who is only heard or glimpsed from time to time and that would be Amy. To paraphrase Mark, ‘Amy is a creative force unto herself and Unus Annus would not have been the force that it was if not for her presence.’ And what a creative force the channel was. Over 365 videos, at least one a day, this past year. I now take you to IMDB for three screen grabs – one from the beginning, one from the middle, and one from the end…
In the beginning…
It was fun while it lasted. But all good things… no, that’s not completely correct… ALL things must come to an end.
Unus Annus went live with a retrospective on 11/13/2020, at 3:00 pm, EST – or noon PST, where the live stream is happening on YouTube. Before midnight, all the Unus Annus social media accounts were deleted, one by one.
“But why would they do this?” you may ask. “They must be making a huge amount of money – 1 million views per video, advertising revenue, and merch – WHY?”
Money was not what Unus Annus was really about. Unus Annus was an art installation. Ahead of its’ time or, perhaps, the first product of its’ time. Mark, Ethan, & Amy created something that was not meant to last. But, in all reality, what is? It was built to illustrate that time is precious. Moments count. The message – pack life into the time you have for time is precious. Use it.
They never forgot their mission and they saw it through to the end. True to their word, at 12 am PST / 3:00 am EST, time ran out for Unus Annus. The only record of it exists in the viewer’s minds – in the memories. You either watched their videos for the time the channel was alive, or you did not. You either participate in the time you are given, or you don’t. ...So, participate. Do. Create. Dance. Take that Chinese archery or drum lessons you’ve always wanted to try. Try sipping different fluids through a Life-Straw. Search for the mighty HEE HOO but beware of the GONGOOZLER! Know in your bones that the search for each is a memory made. DO NOT PUT IT OFF. This is not a dress rehearsal. Go and make memories. Let us all remember that, for a short time, WE WERE HERE.
Congratulations for the tremendous Momento Mori of Unus Annus to Ethan, Mark, Amy, and all the other’s behind the scenes.
Thank you for the memories.
For everything there is a time. Make your time count.
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