In the very beginning of the film, “A Christmas Story” Ralphie and his family are looking into the intricate holiday display at the local department store in rapt wonder at the trains, the toys and, of course, that Red Rider BB Gun. The film is set in the fifties and is really a love letter to that period in time.
Retailers these days could take a page from that old ‘five and dime’ store window. It seems that the farther our drive and desire for material things comes the less imagination retailers use in their window fronts. Their corporate entities must just channel all that creativity from the stores to their ad campaigns.
I am happy to report that my cynicism towards storefronts was put completely and utterly on hold this past week. Yes, it’s true; I had a Ralphie moment and it all happened at the Hamilton Mall at the shop window of Level Up Entertainment and Far Point Toys & Collectables. If you are a card-carrying geek such as myself you owe it to yourself to make the pilgrimage.
Level Up Entertainment and Farpoint Toys & Collectables, as you may have surmised, specializes in video games, comics, toys and collectables. So if there is a piece missing from your collection, if you’re seeking a particular videogame or if you are looking for that last Avenger figure to complete the security for around your computer – then these are the people you need to see. I went in to compliment the man who put the whole diorama together and, while in the process of geeking out, I let slip that I needed three stands for the Avengers figures that protect my laptop. He was kind enough to give me some spares that he had lying around. That was a kindness that I truly appreciated, Gentle Reader. These guys get it. They love what they do and they love sharing that love with the world. That being said I wanted to share them with YOU.
Level Up Entertainment / Farpoint Toys & Collectables is located in the Hamilton Mall, 4403 Black Horse Pike, Mays Landing, NJ 08330, Suite 1129. Their number is 609-569-9200. They are located on the first level via the main entrance – make a right before the escalators and prepare to have your jaw drop. Show ‘em some love.
When you visit just ask me to move over so we can both share a Ralphie moment at the storefront window together.